A scant few weeks later, the electronics industry takes over in Las Vegas for the Consumer Electronics Show (a.k.a. Bill Gates’ platform to inflate his ego only slightly less than his checkbook). Here is where they unveil new products of all shapes and sizes that cost more than most of the people talking about them make in a year. Among other things, here is where you will see the next game system consumers won’t be able to find in stores for at least 26 months.
In order to gain admission to this extravaganza of over-hyped and ultra-expensive gadgets and gizmos, you must meet strict requirements, which solely include breathing. I was lucky enough to qualify for credentials along with what seems to be the entire population of the states of Maine, Delaware and South Dakota, including pets.
This was the first time I visited the show, and I’ve learned a few things which may be helpful for those of you out there who plan to attend in the future.
- If your credentials don't arrive in time, the only electronics you will see on day one consist of mobile communication devices attached to the ears of angry would-be show goers complaining to friends, spouses and co-workers about standing in a miles-long line waiting for their passes. As a rule, this line is not designed to move in any way. Considering the town we’re in, many people were disappointed to find that there was no buffet when they got to the front.
- Automotive technology, as far as I can see, has advanced at an astonishing rate. For reasons nobody fully understands, every single product is designed in the form of a very hot female. For some reason, these females are always situated in front of some sort of visual device that generally contains a map on a screen.
- The sales people, or exhibitionists, at each booth distract from the real purpose of the trade show floor: collecting swag. In fact, there are people who go to the show for the sole purpose of getting corporate branded pens, flashlights and hats from the exhibiting companies. The wheeled suitcases these people drag around the show floor make it easy to spot and trip over them.
- Car stereos now come with embedded purple neon lights, thus completing the visible spectrum of colors. Finally.
- Televisions are getting larger. Some companies unveiled plasma screens up to 150” in size. Nobody, with the exception of Bill Gates (more on him later), has a wall big enough to handle a screen of this size. Nevertheless, consumers will buy them just to have them. The companies know this, and are appropriately developing a 300-foot screen for next year so consumers can open their own drive-in theaters.
- Bill Gates still has way too much money. This fact is evidenced by the size of the Microsoft booth at the show. For reference, the booth is approximately the size of four football fields, if the football fields were each the size of the former polar ice caps.
- Speaking of cold, I’m almost certain that Las Vegas is not really located in the Nevada desert, but rather in Nome, Alaska.
- Moving about on the show floor requires precision timing and a willingness to ‘go with the flow’, especially when you’re in near an area that’s particularly popular (Las Vegas). Successful navigation is based on your ability to break off from one throng of people and join another moving in a different direction.
- Wear comfortable shoes. I do not recommend Bass Elite dress shoes for men.
- Small Chinese electronics companies looking to break into the US market will take a small booth at the Consumer Electronics Show. For some reason, every single one of these companies includes the name of the town where they are headquartered in their name. For example: Ying Ho (Shanghai) Electronics. Imagine Micro (Redmond) soft or XM (Washington, DC) Satellite Radio.
- When you land at the airport, you will get your first expensive lesson as you pass the slot machines – and get to the taxis. The beginning fare is somewhere in the double digits and they charge by each 1/11 of a mile (this is totally true). The good thing is that some entrepreneur somewhere is working on finding a way to turn taxi meters into gambling devices.
- No matter how short the Strip seems to be, walking the entire thing on foot is an all day affair. And it’s a walk that causes blisters the size of cherry tomatoes on your foot.
- Vegas shows, like any of the 77 different versions of Cirque du Soleil in town, will run you approximately two months’ salary. Taking your girlfriend out to one of these shows legally qualifies you to become engaged.
- Slot machines still don’t pay out much in the way of profits. If you’re looking to walk away with money from a machine in the casino, I recommend the ones marked ATM. They’re not nearly as glitzy and exciting, but they have the best payout percentage in the casino.
- The Wynn is one of the nicest new casinos on the strip. Given its ultra-elite status, Steve Wynn is considering charging a cover just to get in. Keep this in mind when you walk by the small, seedy gambling halls as you look for a nice place to play.
- Las Vegas is, according to the map people, in the middle of a desert. You wouldn’t know this by the millions of gallons of water you will see in fountains, Venetian canals and mirages in front of every hotel. Georgia governor Sonny Perdue should consider building casinos all over the state in order to solve its current drought issues.
